# Sell with Goodell

> Sell with Goodell is the keynote, workshop, and go-to-market (GTM) consulting practice of Lauren Goodell — helping sales and revenue teams navigate AI-driven change with a human-first approach. Lauren is a former top-performing enterprise seller and SaaS founder (Zinnia) who now speaks, trains, and advises on AI for revenue teams, founder-led sales, and modern GTM strategy.

## What we do

Five ways to work, from a one-time keynote to a full done-with-you engagement:

- [Keynotes & Sales Kickoffs](https://sellwithgoodell.com/keynotes): Keynote speaking and custom sales kickoffs on human-first selling in an AI world. Starting at $20,000/event. Topics include "Human-First in an AI World," "Prospecting That Feels Human and Actually Works," and "AI for Revenue Teams."
- [Founder-Led Growth Intensive](https://sellwithgoodell.com/growth-intensive): A one-day workshop for founders who need clarity before they scale — ICP, buyer personas, founder brand, GTM motion, and a 90-day growth plan.
- [AI-Powered GTM Cohort](https://sellwithgoodell.com/gtm-cohort): A 6-week cohort program (delivered with Clustr) for revenue teams with product-market fit that need to scale efficiently with AI workflows, prospecting systems, and CRM automation.
- [Advisory & Consulting](https://sellwithgoodell.com/advisory): Hands-on GTM, enterprise sales, RevOps, and AI-adoption advisory for founders and leadership teams. Starting at $500/hour. Includes fractional GTM leadership.
- [GTM Accelerator Pod](https://sellwithgoodell.com/accelerator-pod): A 90-day done-with-you engagement to build a repeatable revenue engine — ICP, GTM strategy, founder-led sales motion, AI workflow design, RevOps, and executive coaching. Starting at $90,000.

## For professional services firms

- [CPE-Eligible AI & Sales Training](https://sellwithgoodell.com/cpe): Practical, compliant AI education for accounting and advisory firms, delivered live and built for real workflows.

## More

- [Media & Interviews](https://sellwithgoodell.com/media): Podcasts, panels, and videos with Lauren Goodell on AI, sales, and leadership.
- [Contact](https://sellwithgoodell.com/contact): Book a call or get in touch.

## For AI agents

- MCP server (Streamable HTTP, JSON-RPC): https://sellwithgoodell.com/mcp — verb-first tools: list_offerings, get_offering, get_speaker_profile, list_media, get_contact_info
- MCP server card: https://sellwithgoodell.com/.well-known/mcp-server-card
- OpenAPI: https://sellwithgoodell.com/openapi.json
- Markdown: send `Accept: text/markdown` to any page URL to get a clean Markdown rendering

## Contact

- Email: lauren@sellwithgoodell.com
- Website: https://sellwithgoodell.com